Vision Integrated Marketing Communication |vimc| is a strategic communications specialist and integrated branding agency which develops integrated solutions to complex challenges. Our focus is on the increasing importance of corporate strategy, effective communication and strategic design implementation for differentiation. |vimc| enables market success through key stakeholder engagement. We have the capacity to develop, manage and integrate brand communication strategically, through all channels. Our approach encompasses the full business management process from initial business strategic intent to brand development and portfolio management, right through to the physical creation of the brand at grass roots level. Our name reflects our positioning as a forward-thinking, innovative, integrated marketing communications company determined to carve a name for ourselves in a highly competitive industry.
We are a level 4 BEE company.
Integrated marketing communications (IMC) is a process for managing customer relationships that drives brand value, primarily through communication efforts. It includes the coordination and integration of all marketing communication tools, avenues and sources within a company into a seamless programme in order to maximise the impact on end users at a minimal cost. This integration affects all firms’ business-to-business, marketing channel, customer-focused and internally directed communications. Several shifts in the advertising and media industry have caused IMC to develop into a primary strategy for marketers:
• From media advertising to multiple forms of communication.
• From mass media to more specialised (niche) media, which are centred on specific target audiences.
• From a manufacturer-dominated market to a retailer-dominated, consumer-controlled market.
• From general-focus advertising and marketing to data-based marketing.
• From low agency accountability to greater agency accountability, particularly in advertising.
• From traditional compensation to performance-based compensation (increased sales or benefits to the company).
• From limited Internet access to 24/7 Internet availability and access to goods and services.
Vision Integrated Marketing Communication |vimc| operates at various integrated levels and provides for services that operate throughout the full organisational lifecycle, covering marketing and brand communication solutions.|vimc| integrates all four brand environments (Investor, Corporate/B2B, Consumer/Retail and Employee) by looking into brand development issues such as visual identity, brand architecture, scenario planning and brand portfolio management. We also look into issues of brand synergy, leveraging, relevance and clarity.
Facilitated workshops: The purpose of these workshops is to develop strategic intent, mission, vision, values and organisational behaviours.
Broad strategic development: This encompasses External and Internal Appraisals including a SWOT analysis, the TOWS Strategic Alternatives Matrix, Competitor Analysis, Consumer and Buyer Behaviour, and Political, Economic, Social and Technological (PEST) analysis.
Brand strategy development: This includes brand research, key objectives, identity, implementation, management and measurement.
Development of communication strategies that involve implementation plans and timelines.
Vision IMC has been involved in integrating communication and design platforms for companies all over South Africa. To learn more about these projects, simply hover over the company logo that you would like to read up on and click on the “More details” link.
In July 2014, we joined Monash University in their “Mandela Month Book Drive” to deliver reading books to children at an Early Childhood Development centre in Zandspruit Township.
On 18 July 2012, we joined employees from the Corridor Empowerment Project, Mercedes Benz and other organisations in providing a facelift to St Anthony’s Education Centre in Reiger Park. We helped paint, garden and tidy up the premises. St.Anthony’s Education Centre accommodates more than 1 000 learners a day from all walks of life, especially the surrounding impoverished communities.
In March 2012, |vimc| donated 20 second-hand Apple computers to HOPE worldwide, an international non-profit organisation whose vision is to bring hope and change the lives of the world’s most poor, sick and suffering. The donated Apple computers were sent to the Diepsloot Kidz Club, the CAFCAR Kidz Club in Itsoseng and to IMPILO, a community-based IT project in Zandspruit. The Kidz Clubs provide numeracy and literacy training, an opportunity to play, as well as a wholesome meal to orphaned and vulnerable children from the ages 2 to 17 on a weekly basis. The computers are being used for administration purposes, as well as to train children in IT, at the Kidz Clubs. The computers donated to IMPILO are also being used to provide underprivileged community members with an opportunity to train in and use technology.